By 1950, the average age of first marriage according to the U. Bureau of the Census dropped to 20 for women and 23 for men.
The rules governing courtship became stricter as well.
Smart was the publisher of Esquire and Coronet magazines, and the film company was named for the latter. One hallmark was that many titles were shot in color Kodachrome a few years ahead of competing classroom film companies.
The film company outlived the magazine; it ceased publication in 1976. Production costs were kept under control by making both color and black and white prints available and charging a much lower fee for the latter.
The movie gives examples of two real-life women coming home from a party: Elaine Barrie Barrymore, a Hollywood and Broadway actress, and Trixie Friganza, an opera singer and comedian.
It was during this time that concepts like going steady and getting pinned took hold as teens began dating only one person at a time, rather than entertaining multiple dates as their parents had.
Coronet Films (also known as Coronet Instructional Media Inc.) was a leading producer and distributor of many American documentary shorts shown in public schools, mostly in the 16mm format, from the 1940s through the 1980s (when the videocassette recorder replaced the motion picture projector as the key audio-visual aid).
The company, whose library is owned and distributed by the Phoenix Learning Group, Inc., covered a wide range of subjects in zoology, science, geography, history and math, but is mostly remembered today for its post-World War II social guidance films featuring topics such as dating, family life, courtesy, and citizenship.
They had a little help in the romantic arts, via educational “mental hygiene films” that parents and teachers hoped would help them find their way in an increasingly complex world.
Following World War II, America was in social upheaval.
With more propagandistic qualities than acting or cinematic merits, these films tried to give teens some certainty about what their roles should be.