“It’s so important that Elevated Careers is developed to e Harmony standards via client feedback,” a spokeswoman said.
Blatt said, with Tinder serving as the gateway to online dating.
Match.com, which IAC acquired in 1999, charges a subscription fee.
OKCupid, which it bought for million in 2011, carries advertising and offers a premium subscription service called A-List.
He joined Ad Age in 2013 after founding PR Daily, a daily news site covering digital marketing and public relations.
He started his career as a newspaper reporter in Chicago.
Finding love is not easy, and neither is the increasingly crowded online match-making industry.