If men choose to follow social norms and become compliant as "good guys", they may get a "relationship partner". biological double-bind, these compliant men may also not be "attractive" to those same relationship partners (Buss & Shackelford, 2008).
As a result, they may be punished by their girlfriend's/wife's lack of sexual interest, being cheated on, or disrespected as a "push over".
However, these men are often punished by being socially labeled as "jerks", "players", or even "creeps", unfit for socially-defined relationships.
Furthermore, their tactics are often designated as "sexist" (Hall & Canterberry, 2011).
Men often define these women along evolutionary psychology lines—women who are sexually-selective, faithful, physically attractive, and have a pleasant, respectful disposition (for more on these qualities, see Buss, 2003 and my own articles here and here).
Essentially, many men report that they find modern dating a primarily punishing affair.
Furthermore, they do so in a situation where women's own social instruction may reduce the very characteristics that many of these men desire.
Given that, many men sit on the couch, plug in a video game, and opt out—just as Behaviorism and Skinner might predict.
Men have adapted and devised a number of strategies to make the best of these difficult options, including the following:1) Becoming Attractive - one strategy adopted by some men is to become attractive, dominant, and sexually-forward.
These are the guys who are often labeled "players", "macks", and "pick-up artists".
Therefore, these men may get sex, but they often do not get love and respect.