Digital copies of the band's concerts continue to sell briskly via i Tunes and fan sites, while a Hollywood biopic about Garcia is in the works, and a pair of Deadhead marketing experts have just released a book that posits the band as an ideal model for marketing in the Internet age.
Oh, if that's not enough, Cherry Garcia remains Ben and Jerry's No. " data-action="gallery-slide-image"The Long, Strange Trip Jerry Garcia and the Grateful Dead forged a completely unique musical identity, playing thousands of concerts over a 30-year period.
The Electric Kool-Aid Acid Test The Dead gained its early audience by performing as the house band at the many LSD parties, known as "acid tests," that were organized widely in the Bay Area in the mid-1960s.
The scene, centered on the intersection of Haight and Ashbury streets, was later memorialized in a best-selling work by Tom Wolfe, who stands with Garcia and Dead manager Rock Sculley in this 1966 photo.
These Wharf Rats—named after a Dead song—gathered under an arc of yellow balloons during concert breaks, finding strength in numbers as they maintained sobriety “one show at a time.” wrote about deadheads, “[They] had only one thing absolutely in common: Each had experienced some inner click of affinity, some overwhelming sense of ‘here I belong,” when confronted by the Dead, its music and scene.
after attending a 1971 New York City concert that “regulars greeted other regulars, remembered from previous boogies, and compared this event with a downer in Boston or a fabulous night in Arizona.” And the band took notice.
This subset grew in number, soon giving birth to a community with its own set of rules and even slang. S., where the demand to see the foursome live gave rise to stadium rock.
And the Rolling Stones still have audiences under their thumb, despite their combined age of 284.
After his death, guitarist Bob Weir and bassist Phil Lesh formed a series of bands — the current incarnation is called Furthur — while drummers Bill Kreutzmann and Mickey Hart (not visible in this photo) lead the group the Rhythm Devils.
In 1970, when this photo was taken, the group included Ron "Pigpen" Mc Kernan, rear left, who sang and played keyboards and harmonica. " class="lazy Owl owl-lazy" data-action="gallery-slide-image"The Music Never Stopped The free-flowing approach to music that the band perfected over three decades of playing together was possible because of the extraordinary abilities of the musicians Garcia partnered with.
This jam-band approach has been successfully co-opted by a number of contemporary groups like Phish and the Dave Matthews Band.