Marketing statistics for dating websites

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Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.

Most services also encourage members to add photos or videos to their profile.

When it comes to finding a relationship (rather than, say, casual sex), readers tend to use Bumble more than Tinder, though there is a gendered split—while 71% of women who use Bumble say they are using it to find relationships, only 48% of men say the same.

On Tinder, the difference isn't so stark: While a slightly lower 42% of respondents overall said they use Tinder for relationships, only 54% of women agree, according to the study.

Some have a broad membership base of diverse users looking for many different types of relationships.

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Still others rely solely on paid membership subscriptions."The mobile revolution has helped them change into the new normal—especially for older people, the LGBT community, and those with specific 'interests'—for meeting not just potential mates, but activity partners, friends, and potential collaborators." So really, anything goes.Online dating (or Internet dating) is a system that enables strangers to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships.An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.Respondents were polled about their sexuality, their use of preventative measures, their relationships, and sexual satisfaction.

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