Nielsen online dating

Online dating apps have been accused of fueling hook-up culture, and killing romance and even the dinner date, but their effects on society are deeper than originally thought. The rise of internet dating services could be behind stronger marriages, an increase in interracial partnerships, and more connections between people from way outside our social circles, according to a new study by economics professors Josue Ortega at the University of Essex and Philipp Hergovich at the University of Vienna in Austria.Today, more than one-third of marriages begin online.When connections were made between just a few people of different races, “complete racial integration” would be almost inevitable, meaning that the majority of couples would be interracial.A rise of interracial couples can alleviate prejudice and racism in society, studies show, and usher in a multiracial future.

Hackers alleged late Tuesday that they had dumped account details and log-in information of around 32 million users of the website, revealing millions of street addresses, email addresses, phone numbers and credit-card details.

Online dating is the second most popular way to meet partners for heterosexual couples and, by far, the most popular form of dating for homosexual partners.

Sites like OKCupid, and Tinder, all owned by Inter Active Corp In the past, the study said, we largely relied on real-life social networks to meet our mates — friends of friends, colleagues, and neighbors — meaning we largely dated people like ourselves.

Now, as we open our dating pool to strangers, the pool of potential mates has become more diverse, and the online dating world is “benefitting exponentially,” said dating coach Meredith Golden.

“We don’t always fall in love with our clone so a wider dating net, be it outside of race and ethnicity or tapping into a large LGBTQ pool creates happy unions,” she said.

Those unions could also lead to a more harmonious society, the study from Ortega and Hergovich found.

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