The promise is that there is a scientific method of systematizing all the mystery and happenstance of human attraction.
Finkel and his colleagues also issued a challenge to dating sites: Submit their algorithms to clinical review in order to determine whether they held any merit, the same kind of scrutiny that the Food and Drug Administration applies to drugs in clinical trials.
Then along came online dating, which suggested a less mystical view of the matchmaking process.
Dating sites offer the lovelorn access to millions of singles just a few clicks away, plus proprietary algorithms to help narrow the field to a shortlist of candidates for the ideal mate.
Racing Future is a portal for the global community dedicated to re-building and growing the sport of horse racing.
They partnered up with a company called Dating which is a white-labeling service for on-line dating.
That is completely false.” There is no evidence, Finkel said, that dating sites do anything much more than increase the pool of potential partners, and with that the odds of finding a match.