"Early on, dating apps prioritized proximity and appearance, so, compared with paid dating sites in particular, they seemed like a superficial enabler of semi-anonymous hookup culture," said Fred Feinberg, a marketing and statistics professor at the University of Michigan who has conducted research on dating apps."[But] as the app market has matured, it's expanded its footprint to the long-term-relationship-minded, too.Respondents were polled about their sexuality, their use of preventative measures, their relationships, and sexual satisfaction.And it turns out that although many still end up meeting their potential beaus and hook-ups socially (as many as 73% of women and 58% of men), dating apps are (no surprise here) increasingly becoming a part of the norm."There is an undeniable gamification element to Tinder," said e Harmony CEO Grant Langston.
Of Esquire readers who use Tinder, 63% say they use it out of boredom—and 75% of those are women.
About 53 percent of women who have used online dating agree with the statement that it’s more dangerous than other ways of meeting, while 38 percent of men who have used online dating agree.
Social media has impacted dating for millennials in countless ways, from the advent of Instagram direct messages to Tinder.
After all, if you don't want a relationship in the first place, you're not that concerned about the quality of it."Whatever you use dating apps for, you're certainly not alone—and you're rapidly becoming part of the majority.
"A decade ago, dating sites and apps were viewed as the Refuge Of The Desperate," Feinberg says.
In fact, Americans are increasingly using dating apps to aid their love lives, and the trend only seems to be gaining momentum.