He appeared in ads for Sean Combs's Sean John clothing company and had an endorsement deal with Boost Mobile, appearing in a commercial alongside Kanye West and Ludacris.Game also appeared heavily on the mixtape circuit and guest starred on mixtapes for DJ Green Lantern, The Diplomats, and G-Unit.Well, that's one way to play a game with your fans.Rapper The Game claims he bedded all three Kardashian women in his new song, "Sauce." “I used to f--- b----es that Usher Raymond passed on, Then I f---ed three Kardashians," he raps on the track.The first single released with Game on it was "Certified Gangstas", which also featured Jim Jones and Cam'ron.
The New York Times named Doctor's Advocate best hip-hop album of 2006. After releasing a mixtape OKE, on October 12, 2013, Birdman announced The Game had signed to Cash Money Records, which is distributed by Republic Records. His latest album 1992 was released on October 14, 2016, and spawned two official singles.Over the course of five months, he studied all of the various influential rap albums and developed a strategy to turn himself into a rapper.With the help of his older brother Big Fase, they founded the label.Game also released a second mixtape You Know What It Is Vol.2 through his own record label and appeared on the video game NBA Live 2004 on a song produced by Fredwreck called "Can't Stop Me".Game's mixtape reached the hands of Sean Combs, founder of Bad Boy Records, who originally was on the verge of signing him to his label.