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To Tony, fun is a priority—and that’s evident in the day-to-day life of his employees.

Besides shoes and apparel, Zappos is known for the company events it hosts: costume parades, barbeques, and even an annual New Years Eve bash at the CEO’s home in Las Vegas—just to name a few. Tony also encourages employees to enjoy themselves inside the office—via internal events, interactive all-hands meetings, and dedicated time for employees to pursue their passion projects.

Tony Hsieh started as the CEO of the e-commerce powerhouse in 2000.

Since then, he’s helped boost sales to over

To Tony, fun is a priority—and that’s evident in the day-to-day life of his employees.

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To Tony, fun is a priority—and that’s evident in the day-to-day life of his employees.

Besides shoes and apparel, Zappos is known for the company events it hosts: costume parades, barbeques, and even an annual New Years Eve bash at the CEO’s home in Las Vegas—just to name a few. Tony also encourages employees to enjoy themselves inside the office—via internal events, interactive all-hands meetings, and dedicated time for employees to pursue their passion projects.

Tony Hsieh started as the CEO of the e-commerce powerhouse in 2000.

Since then, he’s helped boost sales to over $1 billion a year and played a significant role in Amazon’s acquisition of the company in 2009.

billion a year and played a significant role in Amazon’s acquisition of the company in 2009.

For example, “conducting business with integrity” (one of the core values) means that employees are encouraged to take pride in their work and that they’re held accountable for their behavior.

But it’s not a one-way lecture—Tony takes time to really listen to his employees, too.

As a result, Zappos employees feel comfortable voicing their opinions and openly discussing their ideas with managers, executives, and co-workers alike.

What goals can you set to further those contributions?

How is your team unique and how does it add value to your customers?

But what’s even more impressive is that he’s established an unmatchable company culture—one that’s generated a buzz not unlike a cult following—centered around the fact that an employee “happiness quotient” is crucial to the growth and sustainability of a business.

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